Privacy policy
Welcome to our website!
We attach great importance to the protection of your data and the preservation of your privacy. Below we, therefore, inform you about the collection and use of personal data when using our website.
1. Name and contact details of the controller
This data protection information applies to data processing by:
Responsible: ProPerforma GmbH, Breite Str. 155, 50667 Cologne, Germany
2. Collection and storage of personal data and the nature and purpose of their use
a) When visiting the website
When you visit our website www.properforma.de/, information is automatically sent to the server of our website by the browser used on your end device – possibly by our hosting provider. This information is temporarily stored in a so-called log file. The following information is collected without your intervention and stored until automatic deletion: – IP address of the requesting computer, – date and time of access, – name and URL of the accessed file, – website from which the access is made (referrer URL), – browser used and, if applicable, the operating system of your computer and the name of your access provider. The aforementioned data is processed by us for the following purposes: – to ensure a smooth connection of the website, – to ensure comfortable use of our website, – to evaluate the system security and stability, and – for other administrative purposes. The legal basis for data processing is Art. 6 para. 1 p. 1 lit. f GDPR. Our legitimate interest follows from the data collection purposes listed above. In no case do we use the collected data to conclude your person. In addition, we use cookies and analysis services when you visit our website. For more detailed explanations, please refer to sec. 4 and 5 of this Privacy Policy.
b) When using our contact form
For questions of any kind, we offer you the possibility to contact us via a form provided on the website. In doing so, it is necessary to provide a valid e-mail address so that we know from whom the request originates and so that we can answer it. Additional information can be provided voluntarily. Data processing to contact us is carried out by Art. 6 para. 1 p. 1 lit. a GDPR based on your voluntarily given consent. The personal data collected by us for the use of the contact form will be automatically deleted after the completion of your request.
c) For ratings, comments, contributions
When users leave reviews, comments, or other contributions, their entries, and data are stored for the period in which the respective entry is visible. The background is the possible claim by third parties in the case of infringing entries. The basis results from the consent given with the submission of the evaluation according to Art. 6 para. 1 letter a) GDPR as well as from our legitimate interest and results from Art. 6 para. 1 p. 1 lit. f GDPR.
To validate the email address provided and to ensure that the review is yours, the review submission goes through the following process.
a. User enters his rating incl. of his data.
b. Subsequently, the user is sent a verification email with a confirmation link (similar to the newsletter).
c. As soon as the user confirms this link, the rating will be stored in our database as “valid”.
d. Subsequently, the manual release of the assessment takes place after verification
3. Duration for which the personal data are stored
The criterion for the duration of storage of personal data is usually the respective statutory retention period or the period for which the data is required for legal reasons. After the expiry of the deadline, the corresponding data is routinely deleted, provided that it is no longer required for the fulfillment or initiation of the contract.
4. Passing on of data
Your data will not be transferred to third parties for purposes other than those listed below. We will only share your personal information with third parties if:
• You have provided us with your data by Art. 6 para. 1 p. 1 lit. a GDPR have given express consent to this,
• the disclosure according to Art. 6 para. 1 p. 1 lit. f GDPR is necessary for the assertion, exercise or defense of legal claims and there is no reason to assume that you have an overriding legitimate interest in the non-disclosure of your data,
• if for the transfer according to Art. 6 para. 1 p. 1 lit. c GDPR a legal obligation exists, as well as
• this is legally permissible and by Art. 6 para. 1 p. 1 lit. b GDPR is necessary for the processing of contractual relationships with you.
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this is done in the context of using third-party services or disclosing or transferring data to third parties, this will only be done if it is done to fulfill our (pre-)contractual obligations, based on your consent, due to a legal obligation or based on our legitimate interests. Translated with www.DeepL.com/Translator (free version) Subject to legal or contractual permissions, we process or allow the processing of data in a third country only if the special requirements of Art. 44 et seq. DSGVO is met. This means, for example, that processing takes place based on special guarantees, such as the officially recognized determination of a level of data protection that corresponds to that of the EU (e.g., for the USA through the “Privacy Shield”) or compliance with officially recognized special contractual obligations (so-called “standard contractual clauses”).
5. Cookies
Our Internet pages use so-called cookies in several places. Cookies are small text files that are stored on your computer and saved by your browser. They serve to make our offer more user-friendly, effective, and secure. Cookies do not contain any personal data and do not cause any damage to your terminal device, they do not contain any malware. The use of cookies serves on the one hand to make the use of our offer more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after leaving our site. In addition, we also use temporary cookies to optimize user-friendliness, which is stored on your terminal device for a certain specified time. If you visit our site again to use our services, it is automatically recognized that you have already been with us and which entries and settings you have made so that you do not have to enter them again. On the other hand, we use cookies to statistically record the use of our website and to evaluate it to optimize our offer for you. These cookies allow us to automatically recognize that you have already been with us when you visit our site again. These cookies are automatically deleted after a defined time. The data processed by cookies are necessary for the aforementioned purposes to protect our legitimate interests as well as those of third parties according to Art. 6 para. 1 p. 1 lit. f GDPR required. Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or a notice always appears before a new cookie is created. However, the complete deactivation of cookies may mean that you cannot use all the functions of our website.
6. Analysis & marketing tools
Analysis tools
The tracking measures listed below and used by us are carried out based on Art. 6 para. 1 p. 1 lit. f GDPR carried out. With the tracking measures used, we want to ensure a needs-based design and the ongoing optimization of our website On the other hand, we use the tracking measures to statistically record the use of our website and to evaluate it to optimize our offer for you. These interests are to be considered legitimate within the meaning of the aforementioned provision. The respective data processing purposes and data categories can be found in the corresponding tracking tools.
Google Analytics
For demand-oriented design and continuous optimization of our pages, we use Google Analytics, a web analytics service provided by Google, Inc. , 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”). In this context, pseudonymized usage profiles are created and cookies are used. The information generated by the cookie about your use of this website, such as – browser type/version, – operating system used, – referrer URL (the previously visited page), – hostname of the accessing computer (IP address), – time of server request, is transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity, and to provide other services related to the use of the website and the Internet for market research and demand-oriented design of these Internet pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. In no case will your IP address be merged with other data from Google. The IP addresses are anonymized so that an assignment is not possible (IP masking). You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https:// tools.google.com/dlpage/gaoptout?hl=en). As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent the collection by Google Analytics by clicking on this link. An opt-out cookie is set that prevents the future collection of your data when visiting this website. The opt-out cookie is valid only in this browser and only for our website and is placed on your device. If you delete the cookies in this browser, you must set the opt-out cookie again. Further information on data protection in connection with Google Analytics can be found, for example, in the Google Analytics Help (https://support.google.com/analytics/answer/ 6004245?hl=en).
Google Adwords Conversion Tracking
To statistically record the use of our website and to evaluate it to optimize our website for you, we also use Google Conversion Tracking. Google Adwords sets a cookie on your computer if you have accessed our website via a Google ad.
These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer’s website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page.
Each Adwords customer receives a different cookie. Cookies can therefore not be tracked through the websites of Adwords customers. The information collected using the conversion cookie is used to create conversion statistics for Adwords customers who have opted for conversion tracking. Adwords clients will learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.
If you do not wish to participate in the tracking procedure, you can also refuse the setting of a cookie required for this – for example, using a browser setting that generally deactivates the automatic setting of cookies. You can also disable cookies for conversion tracking by setting your browser to block cookies from the domain “www.googleadservices.com”. Google’s privacy policy on conversion tracking can be found here (https://services.google.com/sitestats/de.html).
IntelliAd Tracking
For demand-oriented design and continuous optimization of our pages as well as their economic operation, we use web analysis services of diva-e Products GmbH, Sendlinger Str. 7, 80331 Munich (intelliAd).
Here, anonymized usage data is collected and stored in aggregated form, and usage profiles are created from this data using pseudonyms. When intelliAd Tracking is used, cookies are stored locally. The anonymized usage data and profiles can be used both by the website operator and by other intelliAd customers to identify usage interests, without it being possible to conclude your identity as a website visitor. For more information, please refer to intelliAd’s privacy policy at Privacy Policy (intelliad.de). You can deactivate the service under IntelliAd Opt-Out.
Google Tag Manager
For demand-oriented design and continuous optimization of our pages, we use the “Google Tag Manager” on our website, a service of Google Inc. (https://www.google.de/ intl/en/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”). Google Tag Manager allows us to manage website tags through one interface. The Google Tag Manager tool that implements the tags is a cookie-less domain and does not collect any personal data itself. The Google Tag Manager takes care of triggering other tags, which in turn may collect data. Google Tag Manager does not access this data. If deactivation has been made at the domain or cookie level, this remains in place for all tracking tags implemented with Google Tag Manager.
Further information on data protection can be found on the following Google web pages:
• Privacy policy: https://policies.google.com/privacy?hl=de&gl=de
• FAQ Google Tag Manager: https://www.google.com/intl/de/tagmanager/faq.html
• Terms of use Google Tag Manager: https://www.google.com/intl/de/tagmanager/use-policy.html
Bing Ads/ Bing Universal Event Tracking (UET)
For demand-oriented design and continuous optimization of our pages, we use Bing Ads technologies on our website to collect and store data, from which usage profiles are created using pseudonyms. This is a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. This service allows us to track the activity of users on our website when they have arrived on our website via ads from Bing Ads. If you access our website via such an advertisement, a cookie is set on your computer. A Bing UET tag is integrated on our website. This is a code through which some non-personal data about the use of the website is stored in connection with the cookie. This includes, among other things, the length of time spent on the website, which areas of the website were accessed, and which ad the users used to reach the website. Information about your identity is not collected. The information collected is transferred to Microsoft servers in the USA and stored there for a maximum of 180 days. You can prevent the collection of data generated by the cookie and related to your use of the website, as well as the processing of this data, by deactivating the setting of cookies. This may limit the functionality of the website under certain circumstances. In addition, Microsoft may be able to track your usage behavior across multiple of your electronic devices through so-called cross-device tracking and is thus able to display personalized advertisements on or in Microsoft websites and apps. You can disable this behavior at http://choice.microsoft.com/de-de/opt-out. For more information about Bing’s analytics services, please visit the Bing Ads website ( https://help.bingads.microsoft.com/#apex/3/de/53056/2 ). You can find more information about data protection at Microsoft and Bing in Microsoft’s privacy policy ( https://privacy.microsoft.com/de-de/privacystatement ).
Marketing Tools
Google Ad Sense
For demand-oriented design and continuous optimization of our pages as well as their economic operation, we use (re)marketing services of Google Inc. (https://www.google.de/ intl/en/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”).
Google AdSense is used, whereby cookies are used (see section 5). AdSense also uses so-called web beacons (invisible graphics). These web beacons can be used to evaluate information such as visitor traffic on the pages of this offer. The information generated by cookies and web beacons about the use of this website (including the user’s IP address) and the delivery of advertising formats is transmitted to a Google server in the USA and stored there. This information may be shared by Google with its contractors. However, Google will not merge your IP address with other data stored by you. The use of “AdSense” makes it possible to include third-party advertisements. You can prevent the installation of cookies by selecting the appropriate settings in your browser software
More detailed information on data protection and cookies for advertising on Google AdSense can be found in Google’s privacy policy, in particular under the following links: http://www.google.de/policies/privacy/partners/, http://www.google.de/intl/de/policies/technologies/ads
http://support.google.com/adsense/answer/2839090
The legal basis for the processing of the data and use of the (re)marketing services is the interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR
Facebook & Instagram (Facebook Ads)
For demand-oriented design and continuous optimization of our pages as well as their economic operation, we use (re)marketing service of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). Using this function, the provider can target visitors to the website with advertising by displaying personalized, interest-related Facebook ads for visitors to the website when they visit the Facebook social network. To perform the function, the remarketing tag of Facebook is implemented on the website of the provider Translated with www.DeepL.com/Translator (free version)
When visiting the website, a direct connection to the Facebook servers is established. In the process, information on the use of the visited Internet pages is transmitted.
Facebook associates this information with your personal Facebook user account. For more information about the collection and use of data by Facebook, about your rights in this respect and options for protecting your privacy, please refer to Facebook’s privacy policy at https://www.facebook.com/about/privacy/ .
You can deactivate the functions via your Facebook user account,
If you do not want Facebook to associate the collected information directly with your Facebook user account, you can deactivate the “Custom Audiences” remarketing function here. To do this, you must be logged in to Facebook.
Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
The legal basis for the processing of the data and use of the (re)marketing services is the legitimate interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR
7. Social Media
We maintain online presences on social networks and career platforms to be able to exchange information with the users registered there and to make contact in an uncomplicated manner.
In some cases, the data of users in social networks is used to conduct market research and thus pursue advertising purposes. User profiles can be created via the usage behavior of users, for example, the specification of interests, and used to adapt advertisements to the interests of target groups. For this purpose, cookies are regularly stored on the end devices of the users, partly regardless of whether they are registered users of the social network.
Depending on where the social network is operated, user data may be processed outside the European Union or the European Economic Area. This can result in risks for users, for example, because it makes it more difficult to enforce their rights.
Plugins of the network LinkedIn are used on our pages. The provider is the LinkedIn Corporation, 1000 West Maude Avenue, Sunnyvale, CA 94085, USA.
For more information, please see LinkedIn’s privacy policy at: https://www.linkedin.com/legal/privacy-policy
Plugins of the XING network are used on our pages. The provider is the New Work SE, Dammtorstraße 30, 20354 Hamburg.
For more information, please see LinkedIn’s privacy policy at, https://privacy.xing.com/de/datenschutzerklaerung.
You can find an opt-out link at, https://www.xing.com/settings/privacy/data/tracking.
8. Other tools
WordPress
For demand-oriented design and continuous optimization as well as the economic operation of our pages, we use WordPress tools of the provider Automattic Inc, 60 29th Street #343, San Francisco, CA 94110-4929, USA.
To optimize and improve our information service on our website, we collect and store data such as the date and time of the page view, the page from which you accessed our site, and the like. This is done anonymously without personally identifying the user of the site. If applicable, user profiles are created using a pseudonym. Here, too, there is no connection between the natural persons behind the pseudonym and the usage data collected.
Automattic’s applicable privacy policy is available at https://automattic.com/privacy/.
9. Integration of services and contents of third parties
We use content or service offers of third-party providers based on our legitimate interests (i.e. interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) content or service offers from third-party providers to integrate their content and services.
This always assumes that the third-party providers of this content are aware of the IP address of the user since without the IP address they would not be able to send the content to their browser. The IP address is thus required for the display of this content. Furthermore, information on visitor traffic on the pages of this website can be evaluated (for cookies, see section 5).
Youtube
Videos of the platform “YouTube” of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, are integrated. Data privacy policy: https://www.google.com/policies/privacy
Google Maps
Maps of the service “Google Maps” of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, are integrated. Data privacy policy: https://www.google.com/policies/privacy.
Google Fonts
Fonts (“Google Fonts”) of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, are integrated. Data privacy policy: https://www.google.com/policies/privacy.
10. Hosting
We host our website with our processor:
Hetzner Online GmbH
Industriestr. 25
91710 Gunzenhausen
Germany
Connection data is processed to provide and deliver the website. For the mere purpose of delivery and provision of the website, the data is not stored beyond the call.
The legal basis for the data processing is the legitimate interest (an unconditional technical necessity for the provision and delivery of the service “website” expressly requested by them through your call) according to Art. 6 para. 1 lit. f GDPR.
For the operation of the website, the connection data and other personal data are additionally processed within the scope of various other functions or services. This is explained in detail in this privacy policy for individual functions and services.
11. Data subject rights
You have the right:
• to request information about your data processed by us by Art. 15 DSGVO. In particular, you can request information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right of complaint, the origin of your data if it has not been collected by us, as well as the existence of automated decision-making including profiling and, if applicable, meaningful information about its details;
• by Art. 16 DSGVO to immediately demand the correction of incorrect or completion of your data stored by us;
• according to Art. 17 DSGVO to request the erasure of your data stored by us, unless the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or the establishment, exercise or defense of legal claims;
• to request the restriction of the processing of your data in accordance with Art. 18 DSGVO, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you object to its erasure and we no longer require the data, but you need it for the assertion, exercise or defense of legal claims or you have objected to the processing by Art. 21 DSGVO;
• according to Art. 20 DSGVO to receive your data that you have provided to us in a structured, common, and machine-readable format or to request the transfer to another controller;
• according to Art. 7 para. 3 DSGVO to revoke your consent once given to us at any time. This has the consequence that we may no longer continue the data processing that was based on this consent for the future, and
• complain to supervisory authority by Art. 77 DSGVO. As a rule, you can contact the supervisory authority of your usual place of residence or workplace for this purpose.
12. Right of objection
If your data is collected based on legitimate interests according to Art. 6 para. 1 p. 1 lit. f DSGVO, you have the right to object to the processing of your data by Art. 21 DSGVO, provided that there are grounds for doing so that arise from your particular situation or the objection is directed against direct marketing. In the latter case, you have a general right to object, which will be implemented by us without specifying a particular situation. If you wish to exercise your right of revocation or objection, simply send an e-mail to info@properforma.de
13. Data security
Within the website visit, we use the widespread SSL procedure (Secure Socket Layer) in connection with the highest encryption level supported by your browser. As a rule, this is 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is transmitted in encrypted form by the closed display of the key or lock symbol in the lower status bar of your browser. We also use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.
14. Up-to-dateness and modification of this privacy policy
This privacy policy is currently valid and has the status of May 2018. Due to the further development of our website and offers on it or due to changed legal or regulatory requirements, it may become necessary to change this privacy policy. You can access and print out the current data protection declaration at any time on the website at www.properforma.de/en/data-privacy.
